Product Development
Lifecycle
An 8-phase framework. From strategy to sunset, every phase with a purpose. Distilled from sixteen years of product, project, and program work — and from the books and certifications that shaped how I think about it. A framework, not a checklist. Skip phases when the work doesn't need them. Loop back when it does.
The 8 Phases
The Philosophy
The framework is the scaffolding. The philosophy is what holds it up.
Adaptive, not rigid
The framework serves the work, not the other way around. Skip phases when the work doesn't need them. Loop back when it does. A 5-phase contract engagement is a subset of this same DNA — different scope, same thinking.
Quality at every stage
Each phase has clear deliverables and success criteria for a reason. Speeding past them costs you in the next phase, doubled. The discipline up front buys speed downstream.
Learn and evolve
Feedback loops are non-optional. Every phase has a way for new information to change what comes next — that's the difference between a framework that ships products and one that just produces documents.